I have always been a big fan of the National Maritime Museum. It is a place that I used to visit from a really young age and it always has really imaginative and creative exhibitions on related to the Maritime theme. However something that I have always felt has let it down is its branding. When competing with the other top museums in London, especially as the museum geographically is a bit out of the way, the logo and branding really lets it down.
As the museum is out of the way and so requires people to make the effort to travel away from the hub of the galleries and museums it relies more heavily on the power of its branding and ad campaigns to draw people in. What makes it worth a trip to the Maritime Museum? Its heritage? The parks? The observatory? Contemporary exhibitions? Is this reflective in any of the advertising or branding? No. I have worked with the design section of the museum before on an exhibiton on maritime fashion using works by designers such as Vivianne Westwood, Jean Paul Guieia and Kenzo however you would not expect the museum to put on such a contemporary exhibition when looking at the current branding.
Luckily there branding is currently undergoing a re-design by Someone in London design group. I am keen to see what this renowned company who have worked with such companies as O2, Coca Cola, Eurostar and the Royal Opera House, do to revamp the museums branding. However I hope that whilst modernising it they still keep in mind and incorporate the heritage of the museum.
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