Moist Design: Creative Review

During Jo's workshop she mentioned that she had been involved in an interactive project herself. When the London based design company Build designed a poster for the 'Get Involved' project they invited people to literally get involved and join in and dozens of people showcased their work.

Karl Escritt’s poster from BUILD

This is the poster that was the catalyst for the project. The people that created posters were predominately graphic designers who wanted to showcase themselves by getting their names out there, to promote their shop, work or to try and get a job! Whilst others just wanted to put a message out there. This campaign I think is a really good example of how blogging and broadcasting in the right places can target the right kind of people to get involved, which is something that the 'Say Something' project I had looked at had not been so successful with.